How Orlando Tattoo Shops Can Use Paid Ads to Grow Their Client List (Without Wasting Money)
- Isaiah Reyes
- Jun 10
- 3 min read
Tattooing is an art, but getting new clients is a business. If you’re in Orlando, Winter Park, or even Cocoa Beach and trying to get booked out weeks in advance, paid ads can be a powerful tool if you use them right.
Most artists either avoid ads completely or throw money at a "boosted" Instagram post with zero results. Here’s how to do it smarter, with actual strategy, and without feeling like you’re gambling every dollar.
1. Instagram + Facebook Ads: Still King for Tattoo Artists
Meta ads (Instagram + Facebook) are hyper-targeted and great for service-based businesses like tattooing.
You can:
Target people within a 10-mile radius of your shop.
Show ads to people interested in tattoos, body art, and tattoo culture.
Even retarget people who watched your reel or clicked on your profile.
Pro Tip: Run ads that highlight your best work or a time-lapse of a full piece being completed.
2. Video Ads = Better Booking Rates
People want to see the artist in action before they trust you with their skin. That’s why video ads usually outperform static photos.
Best ad ideas for tattoo shops:
“Watch this sleeve come to life” time-lapse
“Healed work vs. fresh work” comparison
Quick intro to you and your style: “I specialize in realism”
These aren’t just cool to watch, they help pre-sell your work.
3. Offer-Based Ads, Still Work (When Done Right)
No, we’re not saying to give away free tattoos. But if you're running a special, like flash days, weekend walk-ins, or showcasing a promotional, or new style, paid ads can fill your calendar FAST.
Example:
“Do you want a full back piece? How about completed within 48 hours? Two artists, one epic back piece, and save $3500 dollars! Book a consultation to bring your dream back piece to life. Limited time offer!
4. Set a Budget That Makes Sense
You don’t need $500 a week to get results.We’ve run successful campaigns for artists with as little as $10/day, booking out their next 2–3 weeks.The key isn’t how much you spend, it’s how good the content is.
5. Test, Learn, Repeat
Paid ads are powerful if you’re paying attention.You should be testing:
Different videos (process vs. final reveal)
Different captions (funny vs. serious)
Different audiences (wide area vs. super local)
Then keep what’s working and kill what’s not.
6. Don’t Just "Boost" Instagram Posts, Run Real Campaigns!
Boosting is the “junk food” of paid ads. It’s easy and cheap, but not very effective.
Instead:
Use Ads Manager.
Set up campaigns with clear goals (website clicks, messages, bookings).
Track results like cost per message or cost per booking.
You’ll actually know what’s working, and how to scale it.
7. Or… Let Us Handle It for You
We’ve helped over 20 tattoo artists in Orlando and surrounding cities run paid ad campaigns that actually work. Not generic day rate tattoo ads. Not “follower bait."
We create:
High-quality video content
Offer-driven or style-based ads
Smart targeting + retargeting
Tracking so you know what you’re getting for your $$
And we do it all with the same care we’d give our own brand. Because if you win, we win.
Serving tattoo artists in: Orlando, Winter Park, Sanford, Kissimmee, Altamonte Springs, Longwood, Winter Garden, Ocoee, Lake Wales, New Smyrna, Cocoa Beach, and anywhere bold artists are ready to grow their brand with precision.
Want us to set up your first campaign and create custom content that stops the scroll?
Let’s talk. We'll make sure your next ad isn’t just seen, but booked.
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